Columbia Sportswear

Streamlining Special Group Discounts

Challenges with Columbia Sportswear Company’s discount program for military personnel, first responders, and educators revealed an opportunity to enhance the user experience. By streamlining the application process and integrating it into the shopping journey, the project aimed to reduce friction, improve satisfaction, and boost engagement.

Role: Principal UX Designer
October 2022

User Experience Strategy, User Research, Interaction Design, Visual Design, Prototyping, Cross-Functional Collaboration

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