I’m Ash Billings,
Lead UX & Product Designer
Capable of confidently navigating every stage of the design process. I have a knack for leadership and mentorship, and I am dedicated to empathy-driven design and fostering collaboration. These qualities define me not just as a skilled designer but as someone who strives to make a positive impact both professionally and personally.
Selected Work
Here is a curated collection of case studies to demonstrate my design process.
Columbia Sportswear Loyalty Program Update
This is an exploration into the transformation of an e-commerce sportswear brand's loyalty program, achieved through strategic enhancements tailored for responsive web. These improvements significantly boosted user engagement and satisfaction levels.
Streamlining Special Group Discounts For Columbia Sportswear
By crafting a responsive web user interface that leveraged a third-party service, the project aimed to simplify the discount redemption process, ensuring eligible users such as military, first responders, and educators could easily avail themselves of their entitled benefits during checkout.